Vision Video

The DAT vision video hit many many snags before it finally came to fruition. The initial planning began back in early 2020. We hired an agency, went through several rounds of scriptwriting, location scouting and casting. Then the pandemic hit, and all filming was called off. 

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A year and a half later, we decided to handle it all in-house. By that point, the brand had evolved quite a bit, so I wrote an entirely new script, drafted a storyboard, and created a shot list. Our Video Content Manager assembled a film crew and production team. I worked arm-in-arm with him and provided direction on the final film.