Ad Campaigns
Don't Guess. Know
This double-page spread includes the tagline I came up with for the suite of analytics products from DAT iQ, plus supporting copy that articulates the main value proposition. The CTA lead to a top-of-funnel report, followed up with content deeper in the funnel with the goal of creating a sales lead.
Blitz campaign
In the first half of 2022, DAT launched a blitz campaign targeting truckload carriers. The brand awareness strategy included out-of-home assets, including this billboard that appeared along major trucking routes. The goal was to
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National Truck Driver Appreciation Week
National Truck Driver Appreciation Week is a yearly event, but it felt different in 2020. The pandemic made it much more obvious to the general public just how crucial of a role truck drivers play in the country. For our social media ad campaign, we celebrated the role of the truck driver, which is much more than just holding a steering wheel. Click on the slide show above to see the creative assets than ran over the course of that week.
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DAT One launch
With the launch of DAT One, we introduced a comprehensive, all-in-one truck driver app. On average, a truck driver was using six apps to do their jobs, so I positioned the app not just as a way to do their job more efficiently, but as their ticket to independence. Click on the gallery above to see all the creative assets.